Switzerland’s Largest Supermarket Chain Follows The Pack With Blockchain Food Tracking

Having already seen much success in food traceability with IBM’s Food Trust, blockchain-based supply chains in the food and produce sector is increasing in adoption rapidly. News has now emerged that Migros, Switzerland’s largest supermarket chain, has instituted a blockchain food tracking system with the help of TE-Food. 

TE-Foods calls itself a ‘farm-to-table’ food traceability blockchain solution. Its partnership with Migros is intended to help produce giant become a value-adding partner to its suppliers and stakeholders. 

In the release, Migros says this move towards blockchain tech is no longer just a marketing gimmick. Instead, they have identified the potential that blockchain has in offering this added value to their customers, especially in today’s world where food sustainability, ethics, and knowledge are so important.

When it comes to enterprise adoption of blockchain technology, there are a few sectors that are leading the way. One of these is undoubtedly supply chain for track and trace of food produce. Migros may be the biggest chain in Switzerland, but it is dwarfed by other food-producing pioneers who have adopted the blockchain.

Walmart is a prominent investor in blockchain food track and trace, while Nestle is even looking to take the next step with its supply chain by utilizing public blockchain solutions. Still, it is a sign of the times that, with a path having been laid by the forerunners, other organizations are starting to see the benefits and drive a more holistic adoption of the technology. 

Beyond marketing

It is clear from how the press release from Migros is worded that the company is not interested in the hype which blockchain has been famed to bring. Coincidently, that hype bubble has all but popped, and many enterprises entering the space now are far more interested in tangible results. 

They have identified that blockchain can aid in essential areas in the supply chain, such as easier product recalls and a general sharpening up of the entire supply chain management process. 

Part of this optimized supply chain solution that blockchain can bring will allow Migros quicker distribution and reduced food waste, which is also part of the European Food Safety Authority’s initiatives for the next years.

A much-needed disruption

This decision by Migros, at this time in the technology’s evolution, is proof that the arena of supply chain management has been baying for disruption for some time now, but has never had an option to change. 

Also interesting

Leave a Reply